August 2020
6 weeks

Western Petition Systems

We built a modern website for Western Petition Systems, the State of Oklahoma's official initiative petition processor.

Western Petition Systems
Logo Design
Table of Contents
Additional Information
Completed in:
6 weeks
Updated on:
June 10, 2021

Project Background

In early 2020, the Oklahoma State Legislature passed H.B. 3826, which amended the petition process, requiring signatures to be matched to at least three data points in the voter file to verify that each signature is linked to a registered voter. In essence, the bill would ensure that only registered voters in the State of Oklahoma could sign petitions. On May 21st, 2020, Oklahoma Governor Kevin Stitt signed the bill into law, effective November 1st 2020.

Bill Shapard, the founder of Western Petition Systems, contacted us to have a logo and website designed so he could present Western Petition's proposal to the Secretary of State to become the official vendor of petition verification services as required by the new law. Assuming they won the contract (spoiler: they did), Bill also wanted to implement a section of the site that would include tutorial videos on how to fill out and verify the petition signatures.

The Challenge

As Western Petition was a brand new company, we had to start from scratch by creating a logo and brand identity.

We built a scope of work for this project, which required creating a logo from scratch, then building a new website from the ground up using Webflow, and finally writing and incorporating content that informs and educates site visitors.

Western Petition Systems desired a website and brand identity that would WOW the Secretary of State, and also be able to educate and inform petition creators about the new process.

Western Petition Systems Website on iPad

Our Solution

We started with the brand identity, using Adobe Illustrator from start to finish. We chose the color orange to give off a warm, trustworthy feel. For the typeface, we used 'Le Monde' from Adobe Fonts. It's a beautiful Serif font with an elegant "historical" feel to it, and we feel that it really matches the modern and sophisticated yet historical look that Western Petition Systems desired to achieve.

Western Petition Systems Logo Designed by Carbon Creative

Next, we began wireframing and building out the site using Webflow, our go-to web design and CMS platform. We implemented a CMS for blog posts and tutorial videos, which are coming soon as of writing this post. Finally, we wrote copy to help inform and educate site visitors about the past, present, and future of the initiative petition process across Oklahoma and the entire United States.

Western Petition Systems Showcase

Final Results

We published a beautiful, responsive website and brand identity that achieved all the goals Western Petition desired to achieve. Our website design and copywriting helped Western Petition win the contract with the Secretary of State to become the official vendor of initiative petition verification services. Woo-hoo!


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Jake Steelman, the founder of Carbon Creative
Jake Steelman, Founder
(405) 509-5494