Havenly Real Estate is a boutique real estate brokerage, founded in 2016 by Jenifer Standish. Over the first few years, Jenifer's primary website was a WordPress site with no lead generation forms. After speaking with her in Late 2020, Jenifer decided to hire Carbon Creative to help build a new, stunning, mobile responsive, and powerful website designed to generate leads and increase sales. After agreeing on a proposal and signing the contract, we started work on the new website in November 2020.
In a matter of a few weeks, we had finally built the first prototype of the website using Webflow, our go-to web design tool. We integrated a feature-rich CMS (content management system) designed to add, update, and maintain blog posts, agent profiles, and more.
Next, we needed to integrate an IDX platform, which was a challenge to us, since we had never done it before.
IDX stands for Internet Data Display, and essentially what it serves to do is capture all listings on the local MLS and display them on a realtor's website. Unfortunately, many IDX systems are clunky, slow, and outdated. Havenly's goal as a firm is to always be on the cutting edge of real estate technology, and to supply next-level solutions to their clients, so we knew that the average, clunky, and outdated MLS search plugin wasn't going to work. We needed something better.
At Carbon Creative, we're always up for a challenge. We decided to use IDXBroker, one of the leading platforms for IDX integration, and were successfully able to integrate it seamlessly and beautifully into Webflow.
If there's one thing we can be sure about: Searching the MLS has never looked this good.
In a matter of 12 weeks, which is industry leading time for a project of this scope, we were able to build a beautiful, snappy, and seamless website for Havenly Real Estate Group. Our powerful CMS integration makes it easy for Jenifer, the Founder/Principal, and Tonya, the Director of Inbound Marketing, to update and modify their blog posts with the same great style across the board. Our IDX Integration is next level, and puts Havenly Real Estate Group even farther ahead of their competition.
If you're looking at buying or selling a house in the Oklahoma City Metro, be sure to contact Havenly Real Estate Group — you won't regret it.
Since we published the site this week, the week of March 1st, 2021, we'll publish preliminary website results on May 1st, 2020, approximately two months from publication of this case study.
Carbon Creative created a custom website for the real estate brokerage I work for, Havenly Real Estate Group. The site is gorgeous and easy to use, and their team was great to work with and so responsive to our needs. I highly recommend Carbon Creative for your web design needs!
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