Have you ever wondered "Why is a website important to my business?" Building a website for your business is one of the most important things you can do for your business. Whether you're an established business that's been operating for years, or you've just started your business, a new website will undoubtedly help you grow and increase your profits. In this article, we're going to cover the many reasons why your business should have a website in 2020.
1. Websites Help Attract New Customers
Everyone wants to attract more customers, right? By putting yourself on the web, you greatly increase your chances of being discovered on the web.
Did you know that over 97% of search engine users research a local business online before visiting? That's mind-blowing!
By not having a website, you're missing out on an crazy amount of business. Just by building a website and putting yourself on the digital map, you could attract more customers and start growing your business.
2. Increase Credibility, Trust, and Authority
Websites give you the opportunity to give information to your customer, and to position yourself as an authority.
Consumers most often purchase from businesses that they trust, so by by choosing not to have a website you miss out on the opportunity to earn your visitors' trust, and convert them into paying customers.
Over half of consumers don't trust businesses who neglect to build proper, well designed websites.
In order for customers to trust your business and accurately make decisions, you need to have a web presence.
3. Expands Your Reach
Building a new website gives you a new channel to reach new customers.
Everyone gets their information in many different ways, especially in today's connected world. Some get their information from social media, some from the newspaper, but most people nowadays use the web to get information about companies.
By creating and publishing a new website, you have an extra opportunity to connect with a range of users who look for businesses on search engines, as opposed to phone books or social media accounts.
By catering to a new range of customers, you can increase your reach and open up more doors to higher profitability.
4. Shows Off Your Services, Results, and Reviews
Customers need data to make decisions. If you're a law firm, your potential clients want to know what areas you practice in, what your reviews are like, and more data that would help them make the right decision to hire you.
A website allows you to show off your results, reviews, services, and so much more data about your company to help them make decisions.
5. Track Analytics & Understand Your Data
Similarly to how consumers need data to make decisions, businesses also need data to make decisions. A website opens up a new opportunity to start tracking metrics and make decisions with them.
Analytics help you to find out what's working and what isn't. You can even use advanced A/B testing to optimize your website even further in hopes to give your users a better experience.
6. Post Updates and Announcements
Potential customers and clients love to stay in the loop with your business, especially if you want to keep them on the hook.
A website allows you to connect with a new type of audience, and give them updates and announcements about the goings-on of your company.
You can even build email lists and offer users access to behind the scenes content, discounts, free e-books, and so much more.
7. Rank Higher in Search Engines
Everyone wants to be number one on Google. By having a website, you open the door to higher search engine rankings, which translates into more profit. Did you know that 75% of users don't even go past the first page of Google results?
Unfortunately, having a Facebook page or Instagram page isn't going to cut it. Social media accounts lack the tools necessary to optimize your content. Having a website opens many doors that will allow you to rank higher in Google.
All the benefits. No drawbacks.
We could continue going on and on about the benefits of having a website in 2020, but we'll save the rest for another date. As you can see, there's no reason not to have a website in 2020. Technology usage is going to continue growing day over day, and if you're not growing with it, you're falling behind more and more every day. If you're unsure about where to start or need a little help, get in touch with a local web designer in Oklahoma City today. A professional web design agency in Oklahoma will know exactly how to build and optimize your website so you don't miss any opportunity.